What's New
December 1st, 2008 - Escalator Digital Signage
MTR Digital Escalator Crown is the first digital and animated escalator advertising platform in Asia’s metro system.
Passengers can enjoy a story-telling advertising experience when travelling along the escalator. The high-definition screens and high-impact content impresses every pair of eyes passing by.
Five pairs of escalator banks in 3 busiest MTR stations, with a total of more than 130 screens were in this first phase of the development plan. The project requires all screens to be managed and monitored from a couple of editor sites through the corporate media network. The screens in each escalator bank have to run in synchronized mode such that all the content in the screens are playing coherently.
DISE solution offers a central content management and distribution mechanism. The corporate administration and design office can manage the complete advertising network from a single access location. The player stations running on “Replay” are always playing synchronously across the series of screens alongside the escalator bank. The powerful and yet easy-to-use “Composer” enable content designer to develop creative advertising on a huge virtual ‘canvas’ covering the entire screen group. Staging and movement of both graphical and audio materials are arranged in the project definition and rendered on-the-fly - Last minute adjustment is possible as designer no longer rely on lengthily pre-produced video for each final screens.
For more information on this installation please go to http://www.displayevolution.com/press/casestudies/hongkong/